# zicula-gym-membership-kit — free sample

Three real files from the full kit (10 files), each **trimmed to taste** — enough to
judge the quality, not enough to run your membership operation:

- `dunning-scripts-sample.md` — the usage rules in full plus the first two dunning
  steps (D-1 payment-failed day 1, D-2 retry-failed day 3) from
  `module-4-scripts/dunning-win-back-scripts.md`, verbatim: copy-ready email text,
  the SMS variant and the timing. The other ten scripts — D-3/D-4, both cancellation
  saves, four win-back/renewal scripts, the silent-member rescue, the freeze-expiry
  reminder and the script map — are summarized at the end so you know what the full
  module adds.
- `retention-sop-sample.md` — Roles, Day 0–1 and Day 1 (first class) from
  `module-3-retention/first-90-days-retention-sop.md`, verbatim: the checklists a
  one-person studio can run this week. Day 7, Day 30, the 45/60/90-day cadence,
  at-risk flags, measurement and exit interviews are summarized at the end.
- `pricing-guide-sample.md` — the market context and §1 "The four numbers before any
  price" from `module-2-pricing/pricing-guide.md`, verbatim: cost floor, churn,
  capacity ceiling, payback period. §2–7 (anchor pricing, annual-vs-monthly,
  founding-member rate, LTV loop, pre-publish checklist, price-raise playbook) are
  summarized at the end — and the full kit adds the `pricing-calculator.xlsx`
  workbook (Inputs · PlanMix · AnnualVsMonthly · Founding, live formulas) that runs
  every formula in the guide.

What the full kit adds (the rest of the 10 files):

- Contracts: the recurring/auto-renew membership agreement in Word + Markdown
  (`Membership-Agreement-Template.docx` with [BRACKET] fields) plus cancellation,
  freeze, transfer and refund policies — with EU/Brazil consumer-law adjustment
  notes and a reviewer checklist (`module-1-contracts/`)
- Pricing: the complete 7-section guide and the 4-sheet calculator workbook
  (`module-2-pricing/`)
- Retention: the complete Day 0/1/7/30/45/60/90 SOP with at-risk flags and exit
  interviews (`module-3-retention/`)
- Scripts: all 12 email+SMS scripts — dunning D-1..D-4, saves S-1/S-2, win-backs
  R-1..R-4, silent-member W-3, freeze-expiry F-1 — plus the script map
  (`module-4-scripts/`)
- Measurement: the monthly KPI tracker CSV (churn, ASM, LTV, MRR, dunning recovery,
  win-backs) with worked example rows (`tools/kpi-tracker.csv`)
- The zip's README quickstart, MANIFEST and the single-studio commercial license

One-time purchase $79 (≈ ฿2,730) · free updates for v1.x · 14-day full refund.